CLIENT
Navelates Classic
YEAR

2019

CREDIT
  • Cxcling ©
  • Baixauli Studio
DELIVERABLES
  • Branding
  • Book Brand

NAVELATES CLASSIC

Cycling and orange trees. That is the definition of this project. Our job was to create the corporate identity of the event and design, in addition to the logo, all the applications for both digital channels and for the event itself.

THE PROJECT IDEA

“We believe in the value of design and through our work we try to provide each project with its own unique identity that differentiates it from the rest. Therefore, in this project we had to base ourselves on its two fundamental principles: cycling and oranges.”

Anna NavarroBrand designer

“The challenge of the project was to create a solid brand image that would allow the cycling tour to be positioned on the calendar and take advantage of the opportunity of digital channels to attract an audience and thus get more registered. We managed to grasp the main idea that later guided us through the rest of the project.”

Bea MartinezDigital Marketing

CXCLING 

CXCLING 

CXCLING 

CXCLING 

CXCLING 

NAVELATES 

NAVELATES 

NAVELATES 

NAVELATES 

NAVELATES 

THE LOGO

The logo responds to the strategy by the organization of the cycle tour to increase visibility and participation. With the logo design, as well as the naming and corporate colors, we wanted to represent the agricultural world, the territory of orange trees and orchards where all cyclists often train.

COLOR & TRIM

The colors could not be other than natural colors although somewhat neutralized. Everything in the image of the cycling event must revolve around the same association of ideas.

ORANGE #e8884b
GREEN #00604b
GRAVEL #2f3530

GRAPHIC DESIGN 

GRAPHIC DESIGN 

GRAPHIC DESIGN 

GRAPHIC DESIGN 

GRAPHIC DESIGN 

AND

BRANDING APLICATIONS 

BRANDING APLICATIONS 

BRANDING APLICATIONS 

BRANDING APLICATIONS 

BRANDING APLICATIONS 

WE ARE CXCLING

THE FIRST CREATIVE

CYCLING AGENCY

Do you have something to say to the cycling world? Whether you are a runner, organizer or have a professional brand, we can help you convey your ideas to the rest of the peloton. We are the best throwers and we are going to leave you at 200 meters so that your message reaches the goal.